The New Craft House to tell us why blogging is important for your handmade business.
Three years ago we set up a craft blog together. It grew quite quickly and shop.thenewcrafthouse.com, we write tutorials for magazines and we still run a lot of crafty workshops.we'd won the Cosmopolitan Best Craft Blog award. After that, we started running workshops with brands and our business kind of organically grew from there. We now have a range of craft kits that we sell on our shop
No, it was never our plan! We started the blog purely as a way to share all of the things we were making. Neither of us have any 'official' training in anything crafty and were both planning some pretty boring career paths.
Without the blog, we wouldn't have a business so it's been crucial! Even as our business has grown, though, we still see the blog as really important to our business. It's good to be able to update people who follow us on the things we're up to and share our new products or workshops. On top of everything else we really enjoy blogging!
We're lucky to work full time on our business now so blogging falls into part of our normal weekly work routine. When everything else gets busy, it sometimes gets left behind. We probably need to make it a higher priority.
So many things! It's helped us practice our project writing skills which have been super useful for writing magazine projects. We've also learnt a lot of crafty practical things from reading other people's blogs which are always useful when running a craft business.
The best advice is to look at other people's blogs in a similar field to you and see what they're writing about and what posts you enjoy reading. Take inspiration from their blogs but be careful not to copy them - build your own unique style!
- Try and keep to a regular blogging schedule. It doesn't need to be too often, but your readers will like to know how often to expect a post.
- Images are also really important so spend time getting a few good images for each post, natural light is key!
- Make sure you also engage with your followers and other people in your community. They'll support you and offer so much help and insight.
Thanks so much Hannah and Rosie for telling us your story and passing on your tips. Pop along to the Handmade Fair next weekend and say Hi to the girls as they will be there with their newest kits for you to get your hands on, and don't forget to check out the girls on Instagram and twitter @newcrafthouse
Are you still on the fence about if you should be blogging to support your handmade business? Ask your questions in the comments below and we will do our best to answer them.
Sammy and H
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