Firstly a bit about the Author, Lilla Rogers runs the Lilla Rogers Studio in the US which is an illustration agency representing artists in the US and across the world. They license and sell work for surface design, and accept commissions for editorial, graphic design, corporate and advertising clients. Having an agent is more of an American thing to do to help you sell your work, or if you are a traditional artist in the sense of selling artwork. For people who make things or are running things as a sideline, then having an agent would perhaps feel like a weird thing to do. Although it can be great to get your work out there to a larger audience with smaller effort from yourself. Its a bit like adding yourself to Etsy or Not on the High Street, as it gives you a wider scope but without having to market yourself as much as you would normally have to.
Anyway, back to the book.
One of the main reasons people start their own creative business is to make some money on the side of their day jobs or just start up their own business doing what they love all the time. In the book, Lilla gives you a guide to making that money and helps you remind yourself of why you do what you do, with some notes to write down on these pages.
Throughout the book their are exercises to see what drives you as an artist and get you thinking about your work. The Nail polish colour game is great as it gets you to think of 5 colours that jump out at you out of the colours on display. It helps you to think of the colours that you really like and perhaps choose some which are different than the usual thing you would go for. Sometimes taking yourself out of the comfort zone can be good.
Throughout there are some great photos of Lilla's own work and her studio, which the nosey part of me loves. The fact that the main points for Lilla are that your work should be the best that it can be, before you start to sell it, is a really refreshing change. Most books highlight the way in which to sell your work, rather than the product itself.
As this book is from an American Author it is geared towards the US market and so some of the information and links are for US based companies and so you would have to research similar companies in your own country. Also, the market for creative work would be different in another country and so you would have to consider these differences too.
This is a great book for getting your brain thinking and widens your scope for how and why you should be getting your work out there. It is nicely designed and laid out and so there Graphic Design skills clearly were utilised by the publishers here. It would be great to have a book like this from a UK perspective, but I guess we are still catching up with all the US creators out there and so it may well come soon.
Until then, its great to get some insight from someone with nearly 30 years experience.